The Fundraising Plan
a Tool for Nonprofits

The Fundraising Plan is a tool to enable nonprofits to easily create a Fundraising Plan that will serve as a guide for an organization's fundraising activities for a set period of time. To create a Fundraising Plan answer each question being mindful of your organization's current fundraising efforts and what your potential is. If an item is not applicable to your organization at this time, simply pass over it and go on to the next question.

In implementing the plan, although not always explicitly stated, use a variety of solicitation methods as appropriate for the specific activity and donor prospect group. Solicitation methods will include direct mail, special and annual appeals, newsletters, special events, targeted events, face-to-face solicitation, and online fundraising.

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