Organizations that embrace online tools as part of their fundraising strategy often find an overall increase in their donor base. People who otherwise would not have given find the online donation option a quick and convenient way to show their support.
Prominently Display a Donation Link on your Website
Make sure your online donation link is visible and easy to use. Having your donation form only one or two clicks deep can improve the overall completion rate and increase your organization’s funding. Users who have to click more than once or twice in order to get to the form itself may give up or become confused.
Let Donors Know about your Online Donation Option
Just having an online donation option isn’t enough; you need to let your donors know they have the option of donating online. Some donors, familiar to giving online will appreciate the new option. Others might make their gift recur automatically, increasing their annual contribution to your organization.
Always Include Your Website on Print Collateral and Correspondence
Letting everyone know about your website will increase ‘on the spot’ donations. People who see your website on printed material and visit to learn more about your organization will be presented with an instant way to support your programs.
Add a Donations Link to your eNewsletter and other Online Correspondence
While reading your newsletter or email correspondence a donor may be inspired to make a gift based on the newsletter content. Having a way to instantly give is an enormous benefit to the organization and the donor.
Concerns about Security
Some donors may be wary about giving their personal information online. Reassure donors that you have chosen a Secure Online Donation Provider that is fully compliant with the most rigorous security standards in the Payment Processing Industry. PCI Compliance means yearly on-site security audits and quarterly scans so your donors can rest assure that their information is never in danger.
It never hurts to ask
Consider sending out emails to highlight current fundraising campaigns. These emails can be separate from your regular communications and are targeted to raise funds. Donors who did not receive or did not read your regular email communications have an additional opportunity to give to your organization.
Emphasize Recurring Giving
Encouraging donors to have their gift recur can increase your funding. Donors who select recurring donations have their donations electronically deposited in your organization’s account without having to remember to write a check. This can help eliminate the need for donors to remember to give each month or quarter. Letting your donors know about recurring giving can help your organization.
Keep the Virtual Terminal in mind
When donors request to give funding but are uncomfortable using the Internet, you do have the option of completing that transaction over the phone, or in person. The Virtual Terminal for donations provide the same security and features of the main form, but is faster to use for Administrators.
**Tips Provided by Qgiv Online Donations Processing Software