Do you feel that your social media messages are not being received? Maybe it is the timing of your posts that have more to do with the message that you are sending. Betaworks company Bit.ly has recently released a metrics report on social media timing. The study compares Twitter, Facebook and Tumblr postings based on the time of day. The data collected gives us insite into the optimal times to post on these three social networking sites to maximize click-throughs. It also points to the times when each social network has the highest overall activity.
Here is a quick overview of the results:
Facebook: The optimal time to post on Facebook in order to receive the highest average click-through rate, according to Bit.ly, is between 1 p.m. and 4 p.m. Monday through Friday—with the peak time being Wednesday at 3 p.m.
Twitter: Similar to Facebook, tweeting between 1 p.m. and 3 p.m. Monday through Thursday will give your tweets the highest chance of click-through. Twitter activity is at its highest from 9 a.m. through 3 p.m. Monday through Thursday. Bit.ly’s data also suggests that even though posting on Twitter during optimum times does help raise clicks, you need to keep in mind the amount of people paying attention against the number of posts competing for that attention.
Tumblr: Tumblr has a significantly different pattern of traffic when compared to Twitter and Facebook. Waiting until after 4 p.m. to post is suggested, and posting after 7 p.m. should “receive more clicks over 24 hours than content posted mid-day during the week,” according to Bit.ly’s report. And unlike other social networks, Friday evening is one of the peak times to post on Tumblr for click-throughs.
By submitting content to reach the widest audience your organization will have the upper hand in creating viral content. These statistics will assist nonprofits in deciding on when and where their posts will be most effective.
For the entire report click here