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Writing a Fundraising Plan – Part 6: Non Donors and Prospective Donors

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Prospective Donors

A fundraising plan contains the fundraising activities your organization will implement over a set period of time.  These activities will have specific, measurable goals.  The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission.  The fundraising plan is a powerful tool for any nonprofit.  Before proceeding to Part 6 in our Writing a Fundraising Plan series, please review Part 1: Planning to Plan , Part 2: Reaching Out Into the Community, Part 3: Engaging Your Board in Fundraising, Part 4: Individual Donors, and Part 5: Lapsed Donors.

Part 6 of our series on Writing a Fundraising Plan reviews how non donors and prospective donors can be identified and cultivated in your fundraising program.

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3 Steps to Launch a Major Gifts Initiative

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20708189_mYou have decided to launch a major gifts initiative as part of your annual campaign. Critical to this initiative is having a clean database because you know raising money with bad data is extremely difficult.

The goal of your initiative is to increase the number of donors giving $5,000 or more by 200%. You are limiting the solicitations to individuals and excluding corporations, foundations, or other entities. Your organization has separate strategies and goals for each category/type of constituent.

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The Forgotten Fundraising Tool

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Forgotten_ToolEvery month I see a new article or advertisement touting the new and best methods for raising money. From social media and online apps to direct mail and face-to-face solicitation, the tools for fundraisers are growing and becoming more diverse.

However, with more options comes more opportunity to become distracted by the next big thing. I might get sick if I hear one more thing about how crowd funding saved the nonprofit sector.

There is no need to be wary of “the next big thing,” but it is important to prove that new strategies and new tactics are effective at achieving your goals. Whether your strategies and tactics are a new venture or more conventional, the overall goal of a fundraiser is to be a better fundraiser tomorrow than today. Achieving this goal can be the catalyst for growth and empower the development of your organization and mission.

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