A fundraising plan contains the fundraising activities your organization will implement over a set period of time.  These activities will have specific, measurable goals.  The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission.  The fundraising plan is a powerful tool for any nonprofit.  Before proceeding to Part 10 in our Writing a Fundraising Plan series, please review Part 1: Planning to Plan , Part 2: Reaching Out Into the Community, Part 3: Engaging Your Board in Fundraising, Part 4: Individual Donors, Part 5: Lapsed Donors , Part 6: Non Donors and Prospective Donors, Part 7: Donor Acquisition, Part 8: Tribute and Corporate Matching Gifts, and Part 9: Implementing a Membership Program.

It is no secret that there is a difference in how the generational groups make charitable donations. The two groups that receive the most attention are matures and millennials. Matures have the most wealth and give overall the largest donations to nonprofits and millennials are this enormous group that everyone is wondering how to reach out to. Matures give without question and the millennials question everything. The following two aspects of fundraising strike a special chord with each group. Read more →