A fundraising plan contains the fundraising activities your organization will implement over a set period of time. These activities will have specific, measurable goals. The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission. The fundraising plan is a powerful tool for any nonprofit. Before proceeding to Part 2 in our Writing a Fundraising Plan, please review Part 1: Planning to Plan.
Part 2 of our series on Writing a Fundraising Plan discusses the strategies for reaching out into the community. There are numerous ways to reach into the community to raise money. It is important to look at the various avenues and select the ones that best fit your organization. Not every opportunity will lead you to your organization’s goals. You need to take into consideration the resources, such as time, money, and people, at your disposal.