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Writing a Fundraising Plan – Part 11: Pulling It All Together

A fundraising plan is essential to the success of an organization’s fundraising efforts and meeting the organization’s fundraising goals within a set timeframe. The activities within the plan will be specific and measurable. Please review Parts 1 through 10 of the Writing a Fundraising Plan series.

Research by the National Research Collaborative demonstrated that organizations that developed a fundraising plan with board input were more likely to meet and even exceed their goals. Planning brings all the stakeholders in an organization together and creates buy-in for the fundraising strategies and goals. A sense of ownership helps accelerate fulfillment of the fundraising plan. Read more →

Writing a Fundraising Plan – Part 10: From Matures to Millennials

May 10, 2016/in Fundraising Plan /by Diana Hoyt

A fundraising plan contains the fundraising activities your organization will implement over a set period of time. These activities will have specific, measurable goals. The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission. The fundraising plan is a powerful tool for any nonprofit. Before proceeding to Part 10 in our Writing a Fundraising Plan series, please review Part 1: Planning to Plan , Part 2: Reaching Out Into the Community, Part 3: Engaging Your Board in Fundraising, Part 4: Individual Donors, Part 5: Lapsed Donors , Part 6: Non Donors and Prospective Donors, Part 7: Donor Acquisition, Part 8: Tribute and Corporate Matching Gifts, and Part 9: Implementing a Membership Program.

It is no secret that there is a difference in how the generational groups make charitable donations. The two groups that receive the most attention are matures and millennials. Matures have the most wealth and give overall the largest donations to nonprofits and millennials are this enormous group that everyone is wondering how to reach out to. Matures give without question and the millennials question everything. The following two aspects of fundraising strike a special chord with each group. Read more →

[Guest Post] How to Make a Multichannel Fundraising Ask

March 29, 2016/in Fundraising /by MatchMaker FundRaising Software

We at MatchMaker FundRaising Software enjoy providing strong and relevant content to enhance your capacity for fundraising. Occasionaly we like to add a new perspective and voice to the conversation. Please enjoy this guest post by Abby Jarvis of Qgiv. She will be discussing the ten components to making a multichannel fundraising ask.

As a nonprofit professional, you know that your organization can’t sustain itself on goodwill alone. You need the help of your supporters.

More specifically, you need donations to help fund your projects and campaigns and to fulfill your mission.

In the past, organizations could ask for donations during in-person meetings, with letters, or over the phone.

But in the 21st century, you have even more options.

Even though these new communication channels present fundraisers with an abundance of fresh ways to ask for donations, the core strategies for soliciting contributions remain the same.

If you’re looking for help making a multichannel fundraising appeal, you’ve come to the right place!

Writing a Fundraising Plan – Part 8 Tribute and Corporate Matching Gifts

March 15, 2016/1 Comment/in Fundraising, Fundraising Plan /by Diana Hoyt

Corporate Matching Gifts

A fundraising plan contains the fundraising activities your organization will implement over a set period of time. These activities will have specific, measurable goals. The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission. The fundraising plan is a powerful tool for any nonprofit. Before proceeding to Part 7 in our Writing a Fundraising Plan series, please review Part 1: Planning to Plan , Part 2: Reaching Out Into the Community, Part 3: Engaging Your Board in Fundraising, Part 4: Individual Donors, Part 5: Lapsed Donors , Part 6: Non Donors and Prospective Donors, and Part 7: Donor Acquisition.

Part 8 of our series on Writing a Fundraising Plan discuss two fundraising programs that are underutilized by most nonprofits are tribute gifts and corporate matching gifts.

Writing a Fundraising Plan – Part 7: Donor Acquisition

March 1, 2016/in Fundraising Plan /by Diana Hoyt

Donor Acquisition

A fundraising plan contains the fundraising activities your organization will implement over a set period of time. These activities will have specific, measurable goals. The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission. The fundraising plan is a powerful tool for any nonprofit. Before proceeding to Part 7 in our Writing a Fundraising Plan series, please review Part 1: Planning to Plan , Part 2: Reaching Out Into the Community, Part 3: Engaging Your Board in Fundraising, Part 4: Individual Donors, Part 5: Lapsed Donors and Part 6: Non Donors and Prospective Donors.

Part 7 of our series on Writing a Fundraising Plan provides a road map for donor acquisition.

Writing a Fundraising Plan – Part 6: Non Donors and Prospective Donors

February 9, 2016/in Fundraising Plan /by Diana Hoyt

Prospective Donors

A fundraising plan contains the fundraising activities your organization will implement over a set period of time. These activities will have specific, measurable goals. The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission. The fundraising plan is a powerful tool for any nonprofit. Before proceeding to Part 6 in our Writing a Fundraising Plan series, please review Part 1: Planning to Plan , Part 2: Reaching Out Into the Community, Part 3: Engaging Your Board in Fundraising, Part 4: Individual Donors, and Part 5: Lapsed Donors.

Part 6 of our series on Writing a Fundraising Plan reviews how non donors and prospective donors can be identified and cultivated in your fundraising program.

Major Gift Officer Job Description

February 2, 2016/in Fundraising, Nonprofit Management /by Michael Pearson

Major Gift Officer

No matter how great your plan to acquire major gifts is, the person implementing the plan will be paramount to the success of your major gifts program. Working with nonprofits from all over the United States and Canada we tend to see patterns of successful fundraisers. While most are recruited from the nonprofit sector, others are transplants from the for-profit world. Ultimately, the best fundraisers are those who know their capabilities and understand the requirements that the position demands. Read more →

Periscope for Nonprofits

January 28, 2016/in Fundraising, Technology /by Michael Pearson

No, this is not an article on submarines or a new medical device. Today we are going to discuss the video streaming app Periscope. Periscope is a free live video stream app for iOS and Android developed in 2014. The company was purchased by Twitter in early 2015 and was officially launched in March of 2015. In August 2015, it was announced that Periscope had surpassed 10 million accounts. It was noted that over 40 years worth of video was being viewed per day. Periscope has become one of the fastest growing social media apps in the last year.

Writing a Fundraising Plan – Part 5: Lapsed Donors

January 20, 2016/3 Comments/in Fundraising, Fundraising Plan /by Diana Hoyt

Lapsed Donors

A fundraising plan contains the fundraising activities your organization will implement over a set period of time. These activities will have specific, measurable goals. The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission. The fundraising plan is a powerful tool for any nonprofit. Before proceeding to Part 5 in our Writing a Fundraising Plan series, please review Part 1: Planning to Plan , Part 2: Reaching Out Into the Community, Part 3: Engaging Your Board in Fundraising, and Part 4: Individual Donors.

Part 5 of our series on Writing a Fundraising Plan reviews how lapsed donors should be handled in your fundraising program.
Read more →

Do Donors Really Understand the Impact of Overhead?

January 7, 2016/in Fundraising, Miscellaneous /by Michael Pearson

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I had the wonderful opportunity to spend time with family and friends through various parties and gatherings over the holidays. Inevitably, conversation always leads back to the things we spend the most doing: kids, work, and hobbies. As soon as the conversation starts about my work in fundraising I am always given a quick opinion about nonprofits in general. It usually revolves around which nonprofits are doing great work or did you see that new social media campaign for or against a particular nonprofit.