The end of 2016 will be here very quickly. We are not only anticipating the holidays and a new year, but also a shift in the White House and Congress. Despite all the guessing and what ifs by various political pundits and radio talk show hosts most of us are just scared to death as to what will happen and what it will mean. Read more
A fundraising plan is essential to the success of an organization’s fundraising efforts and meeting the organization’s fundraising goals within a set timeframe. The activities within the plan will be specific and measurable. Please review Parts 1 through 10 of the Writing a Fundraising Plan series.
Research by the National Research Collaborative demonstrated that organizations that developed a fundraising plan with board input were more likely to meet and even exceed their goals. Planning brings all the stakeholders in an organization together and creates buy-in for the fundraising strategies and goals. A sense of ownership helps accelerate fulfillment of the fundraising plan. Read more
A fundraising plan contains the fundraising activities your organization will implement over a set period of time. These activities will have specific, measurable goals. The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission. The fundraising plan is a powerful tool for any nonprofit. Before proceeding to Part 7 in our Writing a Fundraising Plan series, please review Part 1: Planning to Plan , Part 2: Reaching Out Into the Community, Part 3: Engaging Your Board in Fundraising, Part 4: Individual Donors, Part 5: Lapsed Donors , Part 6: Non Donors and Prospective Donors, and Part 7: Donor Acquisition.
Part 8 of our series on Writing a Fundraising Plan discuss two fundraising programs that are underutilized by most nonprofits are tribute gifts and corporate matching gifts.
A fundraising plan contains the fundraising activities your organization will implement over a set period of time. These activities will have specific, measurable goals. The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission. The fundraising plan is a powerful tool for any nonprofit. Before proceeding to Part 7 in our Writing a Fundraising Plan series, please review Part 1: Planning to Plan , Part 2: Reaching Out Into the Community, Part 3: Engaging Your Board in Fundraising, Part 4: Individual Donors, Part 5: Lapsed Donors and Part 6: Non Donors and Prospective Donors.
Part 7 of our series on Writing a Fundraising Plan provides a road map for donor acquisition.
Most nonprofits will raise 40-80% of their income in the last two months of the year. This obviously represents a huge impact on their bottom line and their ability to deliver services in the next calendar year. The impact of year-end giving places a lot of stress on nonprofits and their donor management systems.
Being a firm believer in goals, I diligently write both personal and business goals each year. I even review them periodically to see how I am doing. Then, I read a great article that stopped me in my tracks. The author suggested that you should create one goal – what you really want to accomplish. Everything you do going forward should support that goal.
You have decided to launch a major gifts initiative as part of your annual campaign. Critical to this initiative is having a clean database because you know raising money with bad data is extremely difficult.
The goal of your initiative is to increase the number of donors giving $5,000 or more by 200%. You are limiting the solicitations to individuals and excluding corporations, foundations, or other entities. Your organization has separate strategies and goals for each category/type of constituent.
Every month I see a new article or advertisement touting the new and best methods for raising money. From social media and online apps to direct mail and face-to-face solicitation, the tools for fundraisers are growing and becoming more diverse.
However, with more options comes more opportunity to become distracted by the next big thing. I might get sick if I hear one more thing about how crowd funding saved the nonprofit sector.
There is no need to be wary of “the next big thing,” but it is important to prove that new strategies and new tactics are effective at achieving your goals. Whether your strategies and tactics are a new venture or more conventional, the overall goal of a fundraiser is to be a better fundraiser tomorrow than today. Achieving this goal can be the catalyst for growth and empower the development of your organization and mission.
During a webinar I recently attended, one of the participants said, “Isn’t that all there is to fundraising – acquire, renew and upgrade?” On a very simplistic level, he was right. Read more
In a recent report published by Achieve and Johnson, Grossnickle and Associates called the Millennial Impact Report, analyzes the involvement and giving patterns of the Millennial generation. For the 2012 Millennial Impact Report, Achieve and Johnson, Grossnickle and Associates (JGA) gathered information from an online survey, focus groups, and a nonprofit professionals survey. For the study, Millennials were defined as anyone ages 20-35.