Call 800-752-3100 to Request a Demo

Posts

[Guest Post] How to Make a Multichannel Fundraising Ask

/in /by

multichannelfundraising

We at MatchMaker FundRaising Software enjoy providing strong and relevant content to enhance your capacity for fundraising.  Occasionaly we like to add a new perspective and voice to the conversation.  Please enjoy this guest post by Abby Jarvis of Qgiv.  She will be discussing the ten components to making a multichannel fundraising ask.

As a nonprofit professional, you know that your organization can’t sustain itself on goodwill alone. You need the help of your supporters.

More specifically, you need donations to help fund your projects and campaigns and to fulfill your mission.

In the past, organizations could ask for donations during in-person meetings, with letters, or over the phone.

But in the 21st century, you have even more options.

Even though these new communication channels present fundraisers with an abundance of fresh ways to ask for donations, the core strategies for soliciting contributions remain the same.

If you’re looking for help making a multichannel fundraising appeal, you’ve come to the right place!

Read more →

Lost Something? Time to Update Your Data

/in , /by

31578367_m

Losing track of your constituents, even for a short period of time, translates into lost fundraising opportunities.  The problem of inaccurate data is not new, but it is getting worse. A 2015 data benchmarking reporting by Experian Data Quality indicates that 92% of organizations surveyed considered their data to be inaccurate. Additionally, 23% of respondents who indicated that their contact data is essential to marketing success reported that they believe their data to be faulty. These percentages have risen steadily over the past few years.

Here are a few steps to mitigate the issue of inaccurate data in your fundraising database:

Read more →

Key Components to a Successful Direct Mail Program

/in /by

14765881_sLet’s talk about an important component to a successful fundraising plan. Direct Mail. Now you might be thinking, isn’t everyone donating online or isn’t it cheaper to just email? While there has been an increase in online donations and email has a lower cost of output, direct mail still drives a majority of the fundraising results for organizations and schools across the country. In a recent national donor survey, 61% of all people who said they donated to charity in the past year reported making at least one of those gifts through direct mail. And with the increase of donations collected online, 37% of online donors stated that they first received a direct mail piece and then looked up the organization online to donate.

So what are the key components to a successful direct mail program?

Read more →

© Copyright - MatchMaker FundRaising Software