A fundraising plan contains the fundraising activities your organization will implement over a set period of time. These activities will have specific, measurable goals. The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission. The fundraising plan is a powerful tool for any nonprofit. Before proceeding to Part 7 in our Writing a Fundraising Plan series, please review Part 1: Planning to Plan , Part 2: Reaching Out Into the Community, Part 3: Engaging Your Board in Fundraising, Part 4: Individual Donors, Part 5: Lapsed Donors , Part 6: Non Donors and Prospective Donors, and Part 7: Donor Acquisition.
Part 8 of our series on Writing a Fundraising Plan discuss two fundraising programs that are underutilized by most nonprofits are tribute gifts and corporate matching gifts.