The study, conducted by researchers at the Women’s Philanthropy Institute at the Indiana University Center on Philanthropy, shows that women at every income level give to charity more than men do — and they tend to donate more money on average than their male counterparts.
Previous studies on gender and charitable giving have included married couples, which made it hard to assess the effects of either sex on giving patterns. Instead, this study only analyzed giving by households headed by single people in order to examine gender differences. Researchers compared people who were similar in terms of income, age, education, and the number of children.
Lesson for Fundraisers:
In every income bracket except for one, women give more than men. The most dramatic differences are in the lowest, middle, and highest brackets where women give almost double the amount of men.
While it is not surprising that more women donate than men, this study shows women are more generous than men. “These findings have the potential to affect both donors and charities significantly. Women may not realize they are giving more than men because their giving patterns differ,” states Debra J. Mesch, Ph.D., director of the Women’s Philanthropy Institute. “Understanding the power of their giving may encourage more women to consider the difference they can make with their giving. Nonprofits may see this as a reminder to pay closer attention to the philanthropic power of women and the importance of developing fundraising strategies that will appeal to their priorities.”