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MatchTips – May 2014

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Welcome to MatchTips! MatchTips, a newsletter from MatchMaker FundRaising Software, provides fundraising tips and technology information to nonprofit organizations.

MatchTips Fundraising Newsletter

In this issue of MatchTips we begin a series on writing a fundraising plan.  The first part of our series discusses the foundation of a fundraising plan.  In addition, we provide a information on how your organization can obtain Google Glass, signs it might be time to update your website and how to run an email campaign. Read more →

5 signs your website needs an overhaul

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Timing is EverythingYour website is your organization’s new front door. Think of it as your online curb appeal.  It tells people that you’re either open for business or nobody’s home.   It tells donors that you’re either worth of their donations or a waste of time.  It tells volunteers ‘welcome’ or ‘get lost.’

Yep. It says all that in about five seconds or less.

Here are 5 signs that it could be time to enhance your website’s curb appeal:

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Writing a Fundraising Plan – Part 2: Reaching Out Into the Community

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g Out Into the CommunityA fundraising plan contains the fundraising activities your organization will implement over a set period of time.  These activities will have specific, measurable goals.  The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission. The fundraising plan is a powerful tool for any nonprofit.  Before proceeding to Part 2 in our Writing a Fundraising Plan, please review Part 1: Planning to Plan.

Part 2 of our series on Writing a Fundraising Plan discusses the strategies for reaching out into the community.  There are numerous ways to reach into the community to raise money.  It is important to look at the various avenues and select the ones that best fit your organization.  Not every opportunity will lead you to your organization’s goals.  You need to take into consideration the resources, such as time, money, and people, at your disposal.

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Writing a Fundraising Plan – Part 1: Planning to Plan

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Planning to PlanA fundraising plan contains the fundraising activities your organization will implement over a set period of time.  These activities will have specific, measurable goals.  The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission.  The fundraising plan is a powerful tool for any nonprofit.

The fundraising plan is, however, the last in a series of documents a nonprofit should have in place in order to successfully raise money.  The additional documents will make the implementation of the fundraising plan more efficient.

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Developing a Donor Recognition Policy

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Recognition PolicyTo launch a successful fundraising program, an organization should have created a number of documents including the Case for Support, Gift Acceptance Policies and Procedures, and a Donor Recognition Policy.  The Case explains “why” you are raising money, the Gift Acceptance Policies delineate what constitutes an acceptable gift and under what circumstances your organization will accept the donation, and the Donor Recognition Policy explains how you will express gratitude to the donor.

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Social Media Metrics

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Social Media Metrics that matter

Return on investment (ROI) in marketing terms is “the contribution attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked.”  Basically, what did we get for our spent time and money.  So what is the ROI for your social media efforts?  How do you value the 50,000 likes on your Facebook page or the 10,000 Twitter followers you have.  If the numbers you are tracking don’t give you an action, how valuable are they?

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Please Just Tell Me the Truth

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Tell me the truthA couple of weeks ago I read an interesting blog by Seth Godin.  Seth Godin has written thirteen books, including Tribes, Small is the New Big, and Purple Cow, that have been translated into more than thirty languages. Every book has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.  He is also an entrepreneur.  This particular blog talked about lying.  It posed the question, why lie?

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Social Media Boot Camp

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18851209_sI attended a Social Media Phoenix Boot Camp one evening last week. Check out www.smcphoenix.com. I came away with a few new tidbits of information and the resolve that I really needed to get back on track with doing something in the social media arena. We have all heard the mantra, “you need to be doing social media.” The problem for me, and many of the people I talk to, is finding the time. However, as the saying goes, “there is no time like the present.” I was also very energized by the enthusiasm of the two Boot Camp instructors. Read more →

Free tool helps nonprofits create fundraising plans

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Heritage Designs’ free online tool helps nonprofits draft and implement effective fundraising plans

www.matchmakerfrs.com/fundraising-plan/

 

The Fundraising PlanPHOENIX (Oct. 31, 2011) – Crafting a fundraising plan got a little easier for nonprofits with the help of a Phoenix-based software company’s newest tool. The Fundraising Plan from Heritage Designs is a free tool designed to enable nonprofits to easily create a fundraising plan that will serve as a guide for an organization’s fundraising activities.

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Corporate Matching Gifts

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Corporate Matching GiftsCorporate matching gifts occur when an individual makes a charitable contribution and the individual’s employer matches the employee’s gift by sending a contribution to the same nonprofit organization. Corporations will in some cases match an employee’s volunteer hours with a matching gift.

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