Being a firm believer in goals, I diligently write both personal and business goals each year. I even review them periodically to see how I am doing. Then, I read a great article that stopped me in my tracks. The author suggested that you should create one goal – what you really want to accomplish. Everything you do going forward should support that goal.
Let’s talk about an important component to a successful fundraising plan. Direct Mail. Now you might be thinking, isn’t everyone donating online or isn’t it cheaper to just email? While there has been an increase in online donations and email has a lower cost of output, direct mail still drives a majority of the fundraising results for organizations and schools across the country. In a recent national donor survey, 61% of all people who said they donated to charity in the past year reported making at least one of those gifts through direct mail. And with the increase of donations collected online, 37% of online donors stated that they first received a direct mail piece and then looked up the organization online to donate.
So what are the key components to a successful direct mail program?
You have decided to launch a major gifts initiative as part of your annual campaign. Critical to this initiative is having a clean database because you know raising money with bad data is extremely difficult.
The goal of your initiative is to increase the number of donors giving $5,000 or more by 200%. You are limiting the solicitations to individuals and excluding corporations, foundations, or other entities. Your organization has separate strategies and goals for each category/type of constituent.
Every month I see a new article or advertisement touting the new and best methods for raising money. From social media and online apps to direct mail and face-to-face solicitation, the tools for fundraisers are growing and becoming more diverse.
However, with more options comes more opportunity to become distracted by the next big thing. I might get sick if I hear one more thing about how crowd funding saved the nonprofit sector.
There is no need to be wary of “the next big thing,” but it is important to prove that new strategies and new tactics are effective at achieving your goals. Whether your strategies and tactics are a new venture or more conventional, the overall goal of a fundraiser is to be a better fundraiser tomorrow than today. Achieving this goal can be the catalyst for growth and empower the development of your organization and mission.
During a webinar I recently attended, one of the participants said, “Isn’t that all there is to fundraising – acquire, renew and upgrade?” On a very simplistic level, he was right. Read more
Welcome to MatchTips! MatchTips, a newsletter from MatchMaker FundRaising Software, provides fundraising tips and technology information to nonprofit organizations.
It has been a while, but we are back! In this issue of MatchTips we begin with a discuss about mobile fundraising trends. In addition, Diana reviews the six tips for creating a donor database that raises money and how to measure your fundraising fitness. Read more
Last month the Giving USA Foundation™ and The Giving Institute released their 60th anniversary edition of Giving USA, an annual report on charitable giving in the United States. According to the report, Americans donated an estimated $358.38 billion to charity in 2014, highest total in report’s 60-year history. Below are additional highlights from the report: Read more
If you are not paying attention to your donor retention numbers year over year, then you are probably pretty delusional about your fundraising success. It is easy to say “our bottom line increased $100,000 from 2013 to 2014.” What if you lost donors and their charitable gifts in the amount of $60,000? That means your real net increase was only $40,000. That paints a much different picture of your fundraising success. Read more
The world is using mobile devices for everything: talking, texting, shopping, web browsing, and more. Mobile devices have finally overtaken traditional computer access and now account for more than half of Internet traffic. Nonprofits all over the world are learning how to reach and engage their supporters when they’re on the go – and a slew of mobile tools are helping them do just that. Is your organization riding the wave of mobile interaction or are you still standing on the shore? Read more
The keys to a really great database are accuracy and consistency. Misspellings often make the difference as to whether a prospective donor opens the envelope. It will take up to two years to get your database in really great shape and have it ready to do marathon level fundraising. Consider the following: