Welcome to MatchTips! MatchTips, a newsletter from MatchMaker FundRaising Software, provides fundraising tips and technology information to nonprofit organizations.
In this issue of MatchTips we discuss developing social media metrics, the YouTube Nonprofit Program and the release of MatchMaker FundRaising Software Enterprise Edition 2.0. In addition, we provide tips for developing a donor recognition plan and creating accounting policies and procedures.
Social Media Metrics
Return on investment (ROI) in marketing terms is “the contribution attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked.” Basically, what did we get for our spent time and money. So what is the ROI for your social media efforts? How do you value the 50,000 likes on your Facebook page or the 10,000 Twitter followers you have. If the numbers you are tracking don’t give you an action, how valuable are they?
YouTube recently announced live streaming of nonprofit events and fundraisers
YouTube has announced the opportunity to live-stream to all members of the YouTube Nonprofit Program. Nonprofits, from small to large, will now be able to engage live audiences in charity concerts, conferences, and other special events to raise awareness about their causes and drive donations in real-time.
The YouTube Nonprofit Program is currently open to registered organizations in the U.S., U.K. Australia and Canada and offers free benefits like donate buttons/overlays, custom thumbnail selection and channel branding. To learn more and apply, please click here. For organizations who are already members of the Nonprofit Program, you can enable live-streaming in a few simple steps, outlined here.
Developing a Donor Recognition Policy
To launch a successful fundraising program, an organization should have created a number of documents including the Case for Support, Gift Acceptance Policies and Procedures, and a Donor Recognition Policy. The Case explains “why” you are raising money, the Gift Acceptance Policies delineate what constitutes an acceptable gift and under what circumstances your organization will accept the donation, and the Donor Recognition Policy explains how you will express gratitude to the donor.
Nonprofit Accounting Procedures Manual
Does creating an accounting procedures manual for your organization seem like an overwhelming task? Maybe you have thought about it, but you don’t feel like you have the time to put something together. Well, the staff over at Blue Avocado have developed a template that will help produce an accounting procedures manual in 30 minutes.
Fun with Stick figures
Ok, so this is a completely unproductive use of your time, but sometimes we need to have those moments to laugh. Watch as your doodles come to life.