MatchTips – March 2012

Welcome to MatchTips! MatchTips, a newsletter from MatchMaker FundRaising Software, provides fundraising tips and technology information to nonprofit organizations.

MatchTips Fundraising Newsletter

In this issue of MatchTips we discuss developing social media metrics, the YouTube Nonprofit Program and the release of MatchMaker FundRaising Software Enterprise Edition 2.0.  In addition, we provide tips for developing a donor recognition plan and creating accounting policies and procedures.

Social Media Metrics

Social Media Metrics that matter

Return on investment (ROI) in marketing terms is “the contribution attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked.”  Basically, what did we get for our spent time and money.  So what is the ROI for your social media efforts?  How do you value the 50,000 likes on your Facebook page or the 10,000 Twitter followers you have.  If the numbers you are tracking don’t give you an action, how valuable are they?

Read More

YouTube recently announced live streaming of nonprofit events and fundraisers

YouTube has announced the opportunity to live-stream to all members of the YouTube Nonprofit Program. Nonprofits, from small to large, will now be able to engage live audiences in charity concerts, conferences, and other special events to raise awareness about their causes and drive donations in real-time.

YouTube Nonprofit ProgramThe YouTube Nonprofit Program is currently open to registered organizations in the U.S., U.K. Australia and Canada and offers free benefits like donate buttons/overlays, custom thumbnail selection and channel branding. To learn more and apply, please click here. For organizations who are already members of the Nonprofit Program, you can enable live-streaming in a few simple steps, outlined here.

MatchMaker FundRaising Software Enterprise Edition 2.0

Enterprise Dashboard ReportingIntroducing MatchMaker FundRaising Software Enterprise Edition 2.0.  This is more than a standard update.  We have increased the overall performance and added features to make your fundraising efforts more effective and efficient. New features range from dashboard reporting to online donation management.

Learn More

Developing a Donor Recognition Policy

Recognition PolicyTo launch a successful fundraising program, an organization should have created a number of documents including the Case for Support, Gift Acceptance Policies and Procedures, and a Donor Recognition Policy.  The Case explains “why” you are raising money, the Gift Acceptance Policies delineate what constitutes an acceptable gift and under what circumstances your organization will accept the donation, and the Donor Recognition Policy explains how you will express gratitude to the donor.

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Management Tip

Nonprofit Accounting Procedures Manual

Does creating an accounting procedures manual for your organization seem like an overwhelming task?  Maybe you have thought about it, but you don’t feel like you have the time to put something together.  Well, the staff over at Blue Avocado have developed a template that will help produce an accounting procedures manual in 30 minutes.

Download the Accounting Procedures Manual Template created by Blue Avocado

For Fun

Fun with Stick figures

Ok, so this is a completely unproductive use of your time, but sometimes we need to have those moments to laugh.  Watch as your doodles come to life.

Create Stickman

MatchMaker FundRaising Software

About MatchMaker FundRaising Software

A results-oriented fundraising software package, MatchMaker Fundraising Software is fast, friendly, and reliable. The easy-to-use screens provide the flexibility to manage all gifts including: single outright contributions, multi-year pledges, tributes to loved ones, in-kind contributions, memberships and special events, and corporate matching gifts.
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