Welcome to MatchTips! MatchTips, a newsletter from MatchMaker FundRaising Software, provides fundraising tips and technology information to nonprofit organizations.
In this issue of MatchTips we discuss recent studies conducted on women in philanthropy and technology use in nonprofit organizations. In addition, we provide tips for fundraising, board management and e-mail campaigns.
Study Shows Women Give More to Charity Than Men
The study, conducted by researchers at the Women’s Philanthropy Institute at the Indiana University Center on Philanthropy, shows that women at every income level give to charity more than men do — and they tend to donate more money on average than their male counterparts.
Previous studies on gender and charitable giving have included married couples, which made it hard to assess the effects of either sex on giving patterns. Instead, this study only analyzed giving by households headed by single people in order to examine gender differences. Researchers compared people who were similar in terms of income, age, education, and the number of children.
New Year, New Web Site!
MatchMaker FundRaising Software is excited to announce it has launched a new corporate web site, powered by the latest Internet technology. The new site features a pleasing page design, easy-to-follow navigation, fundraising tips in our new blog and a soon to be added fundraising toolbox which will allow organizations to create their own custom fundraising plan.
“We are ecstatic to launch the new MatchMaker FundRaising Software web site for the New Year. This updated site truly portrays our commitment to help enhance capacity for fundraising, by offering the best fundraising tools and services for all types of nonprofits,” said Diana Hoyt, CRFE, President of Heritage Designs LLC.
The Nonprofit Technology Gap
Nonprofits are doing a good job keeping up with technological change but still are not satisfied with their current level of information technology, reflected by the survey conducted by the Listening Post Project at the Center for Civil Society Studies at Johns Hopkins University.
Based on a sample of 1,100 nonprofit organizations in four fields (children and family services, elderly housing and services, community and economic development, and the arts), most nonprofits count on a range of current information technologies, or IT, for administrative functions, as well as delivery of programs and services. Yet most nonprofits are not content with the extent to which they have integrated technology into program and service delivery, and they recognize they could do more.
5 Reasons Why Your E-mail Was Deleted
By Frank Barry, The Sustainable Nonprofit
I recently had the chance to review a few e-mail marketing campaigns. Each was focused on getting the organization’s supporter base to take action by registering for a physical event or to support the event by making a donation.
Only one nonprofit did the correct thing and sent a series of e-mails over a period of time. The result? More than 3,000 paid event registrants and $10,000 in revenue (donations plus registration fees).
Create a Gift Acceptance Policy
If you do not have a gift acceptance policy in place create one today. The recent redesigned 990 asks on Schedule M whether a nonprofit has a “gift acceptance policy” that requires the review of any “non-standard gifts” (gifts other than cash or check).
On a more practical level, a gift acceptance policy will provide development staff and volunteer leadership with a guide from which to solicit mission funds. The policy should outline the types and forms of donations that will be readily accepted or may be accepted after further review. This policy can direct staff to seek leadership approval for certain gifts or even direct staff to reject an offered gift outright.
Dealing With Board Micromanagement
Jan Masaoka of Board Café discusses the delicate relationship between the Executive Director and the board. She provides a view point from each side of the equation and offers suggestions to mediate specific situations.