Welcome to MatchTips! MatchTips, a newsletter from MatchMaker FundRaising Software, provides fundraising tips and technology information to nonprofit organizations.
In this issue of MatchTips we discuss the Three P’s of Fundraising Success provided by Larry C. Johnson, the best time to release your social media campaign and the impact of the Millennial generation on nonprofits. In addition, we provide a resource for developing a fundraising plan and creating a backup procedure on your important data.
The 3 P’s of Fundraising Success
By Larry C. Johnson, CFRE
The Eight Principles of Sustainable Fundraising
Being successful in fundraising—even wildly successful—is within the reach of every nonprofit organization. It truly is. As I write this, I can almost hear the sighs of those who work tirelessly with only modest results as well as the intonations of the cynics with their message of the glass-half-full. But it’s true. The key to that success is mastering what I call the “3 P’s”—principle, paradigm and process.
Timing is Everything
Do you feel that your social media messages are not being received? Maybe it is the timing of your posts that have more to do with the message that you are sending. Betaworks company Bit.ly has recently released a metrics report on social media timing. The study compares Twitter, Facebook and Tumblr postings based on the time of day. The data collected gives us insight into the optimal times to post on these three social networking sites to maximize click-throughs. It also points to the times when each social network has the highest overall activity. Here is a quick overview of the results:
The Millennial Impact
In a recent report published by Achieve and Johnson, Grossnickle and Associates call the Millennial Impact Report analyzes the involvement and giving patterns of the Millennial generation. For the 2012 Millennial Impact Report, Achieve and Johnson, Grossnickle and Associates (JGA) gathered information from an online survey, focus groups, and a nonprofit professionals survey. For the study, Millennials were defined as anyone ages 20-35.
Free Tool Helps Nonprofits Create Fundraising Plans!
Crafting a fundraising plan got a little easier for nonprofits with the help of a Phoenix-based software company’s newest tool. The Fundraising Plan from Heritage Designs is a free tool designed to enable nonprofits to easily create a fundraising plan that will serve as a guide for an organization’s fundraising activities.
“This new tool addresses the needs of nonprofits of all sizes, helping them design a plan that will maximize fundraising resources and establish attainable goals for the organization,” said Diana Hoyt, president and founder of Heritage Designs. “By using this tool, nonprofits can enhance their capacity for fundraising and, therefore, raise more money.”
After answering several questions, the Fundraising Plan will customize a document for the user’s organization. The tool simplifies the process of writing a fundraising plan by providing a decision-making framework for myriad nonprofit fundraising activities, including corporate giving, foundation giving, individual and major donors, special events, online fundraising, membership, planned giving and more.
Backing Up Your Data is Critical to Your Organization
MatchMaker FundRaising Software has teamed up with Gillware Online Backup in order to offer you a business grade solution designed to protect your critical data from permanent loss. Data is compressed, encrypted and sent over standard internet connections to a secure SAS 70 data center. Gillware allows you to restore your data anytime, day or night. Your data is never more than a few mouse clicks away!
Management Tip #2
12 Ways to Get a New Executive Director Off on the Right Foot
Board Cafe‘s latest blog discusses tips for helping the new Executive Director succeed.