Welcome to MatchTips! MatchTips, a newsletter from MatchMaker FundRaising Software, provides fundraising tips and technology information to nonprofit organizations.
In this issue of MatchTips we discuss creating strategies from social media and fundraising to donor management policies and procedures. In addition, we provide tips for selecting donor database and board management.
Need a Social Media Strategy?
All communication strategies start with a goal: What are you trying to accomplish via your communications? More specifically with social media, what do you want the reaction to be when someone reads your blog, or Facebook status update, or tweet? Kivi Leroux Miller analyzes these questions and offers a framework to create your social media strategies.
Free Tool Helps Nonprofits Create Fundraising Plans!
Crafting a fundraising plan got a little easier for nonprofits with the help of a Phoenix-based software company’s newest tool. The Fundraising Plan from Heritage Designs is a free tool designed to enable nonprofits to easily create a fundraising plan that will serve as a guide for an organization’s fundraising activities.
“This new tool addresses the needs of nonprofits of all sizes, helping them design a plan that will maximize fundraising resources and establish attainable goals for the organization,” said Diana Hoyt, president and founder of Heritage Designs. “By using this tool, nonprofits can enhance their capacity for fundraising and, therefore, raise more money.”
After answering several questions, the Fundraising Plan will customize a document for the user’s organization. The tool simplifies the process of writing a fundraising plan by providing a decision-making framework for myriad nonprofit fundraising activities, including corporate giving, foundation giving, individual and major donors, special events, online fundraising, membership, planned giving and more.
To create a fundraising plan, visit www.matchmakerfrs.com/fundraising-plan
7 Steps to Follow When Selecting a Donor Database
Two nonprofits similar in mission and staff size are using donor management software to track donations and fundraising activities. The first organization has a database full of bad data. Donors are not getting receipts; deceased donors are getting appeal letters. Staff members have not been trained and there is no support. They complain that the software does not work and that they hate the system. The organization is handcuffed when planning their fundraising strategies or tracking their effectiveness. The second organization loves its donor management software. The data is clean, their donors receive accurate mailings, the organization is successfully managing their fundraising activities, and staff love the reports. New personnel are trained on the software before they ever log in and support is available to resolve any problems and questions that come up.
Here’s the kicker: Both nonprofits are using the same software package.
Nonprofits Need to Think Growth
By Michael Pearson
Buzz words come and go for various reasons. I guess that is why they call them “buzz” words. Popular one minute and gone the next. One buzz word I wish would fly off into the great unknown is the word sustainability as it relates to nonprofits. The rough definition of sustainability is the capacity to endure (thank you Wikipedia). Why are nonprofits content to just build capacity to endure? Don’t get me wrong, your organization can’t do much when the doors are closed, but why wouldn’t you want your organization to grow and thrive? As Benjamin Franklin once said, “Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”
Creating Donor Management Policies and Procedures
By Diana V. Hoyt
Donor management consists of the policies and procedures a nonprofit develops to manage information regarding its constituents. The constituents may be donors or they may be other groups such as prospective donors or volunteers.
The policies and procedures for donor management clearly delineate: what information to maintain; how to maintain consistent and accurate information; and who determines the application of various profile and fundraising codes to each constituent record. I feel pretty confident in saying that very few nonprofits spend the time and effort to develop these policies and procedures; yet doing so would save them countless hours of tedious work cleaning up a database that has fallen into disarray.
Ten Myths About Nonprofit Boards
Jan Masaoka of Board Café discusses a quick directory to the most common myths wreaking havoc in nonprofit boardrooms.