The world is using mobile devices for everything: talking, texting, shopping, web browsing, and more. Mobile devices have finally overtaken traditional computer access and now account for more than half of Internet traffic. Nonprofits all over the world are learning how to reach and engage their supporters when they’re on the go – and a slew of mobile tools are helping them do just that. Is your organization riding the wave of mobile interaction or are you still standing on the shore?
Mobile Fundraising Trends
A comScore report says smartphones and tablets combined now account for 60 percent of all online traffic up from 50 percent a year ago. That study suggested that about 23 percent of organic traffic to websites now originates from Android or iPhone devices while 12 percent comes from tablets.
In 2014 nonprofit organizations with mobile optimized donation forms experienced a conversion increase of 34% over standard pages( Source: npEngage) with an average mobile donation of $93 (Source: Qgiv, Inc.).
In 2014 53% of all emails opened are on a mobile device (Source: Litmus). By the end of 2018, worldwide mobile email users are expected to total over 2.2 billion. By this time, 80% of email users are expected to access their email accounts via a mobile device. (Source: Radicati)
16.6% of donations in 2014 made from an email were completed from a mobile device. (Source: Qgiv, Inc.)
While text giving is not a widely used tool, not surprisingly, there has been an increase in millennial donors making a text donation. It is estimated that 1 in 8 millennial donors make a text donation at least once a month. What might be more surprising, the average text donation is $77.35 (Source: Qgiv, Inc.)
Mobile Fundraising Field Guide
Our Partners at Qgiv have released a blueprint called The Mobile Fundraising Field Guide, which helps nonprofits build a smart mobile fundraising battle plan. The guide provides tips and strategies for mobile websites, email, text giving, event kiosks, and mobile apps. It is a great start to build your mobile fundraising strategy.