I just had an interesting conversation with a co-worker in my office. We market MatchMaker FundRaising Software to a wide-range of nonprofit organizations. The result is that we work with a very diverse group of end-users.
I know that when I moved into the nonprofit industry, I spent a lot of time at professional meetings and in the work place just listening and absorbing. I had quickly learned that the nonprofit world has a language of its own and the sub-industry of fundraising adds an additional layer of terminology and practice.
Because my company works day in and day out with so many people, we have come to realize that often the people assigned the task of managing the database have not had the opportunity to gain a real understanding of the nonprofit culture. And yet, they are managing one of the most complex facets of nonprofits, the donor management software.
As a certified fundraising executive (CFRE), this concerns me. I know that the future of any nonprofit, its survival, is based upon its ability to raise funds. Even those organizations that have previously relied upon government funding are finding themselves reaching back to their 501 (c) (3) roots and engaging the board in fundraising. Having a database that will enable the organization to effectively fundraise, to think strategically, and to target donors’ interests is critical to the organization’s success and continued existence.
So where am I going with all this, I believe that no one should be allowed to touch the organization’s database who has not been adequately trained in both how to use the database and the role of the database in the organization’s strategic planning. It is important that an organization have policies and procedures for the input and management of the data. Anyone who would like a copy of the policies and procedures we developed, contact us at info@MatchMakerFRS.com.