During a webinar I recently attended, one of the participants said, “Isn’t that all there is to fundraising – acquire, renew and upgrade?” On a very simplistic level, he was right. Read more
If there is not a good fit DO NOT proceed. You may have a fabulous program doing important work, but if it does not match with the funder’s interest you are wasting your time. Not only will the proposal not be funded, but you may annoy the funder to the extent that it will jeopardize funding of another project.
Then follow them, even if they seem unreasonable. For instance, if there is a page limit, DO NOT exceed it. Ignoring the requirement may have several consequences. The funder may not consider the proposal at all. Or, reviewers may only read the proposal to the page limit. At best, the reviewer will be annoyed. It is not good to annoy the reviewer.
The more focused the project, the clearer your proposal narrative will be. It is tempting to be overly optimistic about what you can achieve with a particular grant. DO NOT give in to this temptation.
Make sure the proposal reflects the priorities identified in the review criteria.
This seems obvious, but as the proposal is developed the details change and it is easy to forget to modify the budget. Some reviewers read the budget and budget narrative first. If these sections are not clear, a favorable review is at risk.
By Larry C. Johnson, CFRE Author: The Eight Principles of Sustainable Fundraising.
Being successful in fundraising—even wildly successful—is within the reach of every nonprofit organization. It truly is. As I write this, I can almost hear the sighs of those who work tirelessly with only modest results as well as the intonations of the cynics with their message of the glass-half-full. But it’s true. The key to that success is mastering what I call the “3 P’s”—principle, paradigm and process.
In a recent report published by Achieve and Johnson, Grossnickle and Associates called the Millennial Impact Report, analyzes the involvement and giving patterns of the Millennial generation. For the 2012 Millennial Impact Report, Achieve and Johnson, Grossnickle and Associates (JGA) gathered information from an online survey, focus groups, and a nonprofit professionals survey. For the study, Millennials were defined as anyone ages 20-35.
A couple of weeks ago I read an interesting blog by Seth Godin. Seth Godin has written thirteen books, including Tribes, Small is the New Big, and Purple Cow, that have been translated into more than thirty languages. Every book has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. He is also an entrepreneur. This particular blog talked about lying. It posed the question, why lie?