During a webinar I recently attended, one of the participants said, “Isn’t that all there is to fundraising – acquire, renew and upgrade?” On a very simplistic level, he was right. Read more
A couple of weeks ago I read an interesting blog by Seth Godin. Seth Godin has written thirteen books, including Tribes, Small is the New Big, and Purple Cow, that have been translated into more than thirty languages. Every book has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. He is also an entrepreneur. This particular blog talked about lying. It posed the question, why lie?