During a webinar I recently attended, one of the participants said, “Isn’t that all there is to fundraising – acquire, renew and upgrade?” On a very simplistic level, he was right. Read more
Last month the Giving USA Foundation™ and The Giving Institute released their 60th anniversary edition of Giving USA, an annual report on charitable giving in the United States. According to the report, Americans donated an estimated $358.38 billion to charity in 2014, highest total in report’s 60-year history. Below are additional highlights from the report: Read more
If you are not paying attention to your donor retention numbers year over year, then you are probably pretty delusional about your fundraising success. It is easy to say “our bottom line increased $100,000 from 2013 to 2014.” What if you lost donors and their charitable gifts in the amount of $60,000? That means your real net increase was only $40,000. That paints a much different picture of your fundraising success. Read more
The keys to a really great database are accuracy and consistency. Misspellings often make the difference as to whether a prospective donor opens the envelope. It will take up to two years to get your database in really great shape and have it ready to do marathon level fundraising. Consider the following:
A fundraising plan contains the fundraising activities your organization will implement over a set period of time. These activities will have specific, measurable goals. The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission. The fundraising plan is a powerful tool for any nonprofit. Before proceeding to Part 2 in our Writing a Fundraising Plan, please review Part 1: Planning to Plan.
Part 2 of our series on Writing a Fundraising Plan discusses the strategies for reaching out into the community. There are numerous ways to reach into the community to raise money. It is important to look at the various avenues and select the ones that best fit your organization. Not every opportunity will lead you to your organization’s goals. You need to take into consideration the resources, such as time, money, and people, at your disposal.
A fundraising plan contains the fundraising activities your organization will implement over a set period of time. These activities will have specific, measurable goals. The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission. The fundraising plan is a powerful tool for any nonprofit.
The fundraising plan is, however, the last in a series of documents a nonprofit should have in place in order to successfully raise money. The additional documents will make the implementation of the fundraising plan more efficient.
If there is not a good fit DO NOT proceed. You may have a fabulous program doing important work, but if it does not match with the funder’s interest you are wasting your time. Not only will the proposal not be funded, but you may annoy the funder to the extent that it will jeopardize funding of another project.
Then follow them, even if they seem unreasonable. For instance, if there is a page limit, DO NOT exceed it. Ignoring the requirement may have several consequences. The funder may not consider the proposal at all. Or, reviewers may only read the proposal to the page limit. At best, the reviewer will be annoyed. It is not good to annoy the reviewer.
The more focused the project, the clearer your proposal narrative will be. It is tempting to be overly optimistic about what you can achieve with a particular grant. DO NOT give in to this temptation.
Make sure the proposal reflects the priorities identified in the review criteria.
This seems obvious, but as the proposal is developed the details change and it is easy to forget to modify the budget. Some reviewers read the budget and budget narrative first. If these sections are not clear, a favorable review is at risk.
By Larry C. Johnson, CFRE Author: The Eight Principles of Sustainable Fundraising.
Being successful in fundraising—even wildly successful—is within the reach of every nonprofit organization. It truly is. As I write this, I can almost hear the sighs of those who work tirelessly with only modest results as well as the intonations of the cynics with their message of the glass-half-full. But it’s true. The key to that success is mastering what I call the “3 P’s”—principle, paradigm and process.
In a recent report published by Achieve and Johnson, Grossnickle and Associates called the Millennial Impact Report, analyzes the involvement and giving patterns of the Millennial generation. For the 2012 Millennial Impact Report, Achieve and Johnson, Grossnickle and Associates (JGA) gathered information from an online survey, focus groups, and a nonprofit professionals survey. For the study, Millennials were defined as anyone ages 20-35.
Do you feel that your social media messages are not being received? Maybe it is the timing of your posts that have more to do with the message that you are sending. Betaworks company Bit.ly has recently released a metrics report on social media timing. The study compares Twitter, Facebook and Tumblr postings based on the time of day. The data collected gives us insite into the optimal times to post on these three social networking sites to maximize click-throughs. It also points to the times when each social network has the highest overall activity.