Last month the Giving USA Foundation™ and The Giving Institute released their 60th anniversary edition of Giving USA, an annual report on charitable giving in the United States. According to the report, Americans donated an estimated $358.38 billion to charity in 2014, highest total in report’s 60-year history. Below are additional highlights from the report:
About Michael Pearson
Michael Pearson is Vice President Sales and Marketing for Heritage Designs. Previously, Michael worked for United Blood Services in the community relations department, as well as Imaging Systems of Arizona and OpenWorks.
A graduate of Northern Arizona University, he has his bachelor of science in business administration with an emphasis in management. He has also received a Professional Certificate in Nonprofit Management from the Arizona State University Center for Nonprofit Leadership and Management.
Entries by Michael Pearson
The world is using mobile devices for everything: talking, texting, shopping, web browsing, and more. Mobile devices have finally overtaken traditional computer access and now account for more than half of Internet traffic. Nonprofits all over the world are learning how to reach and engage their supporters when they’re on the go – and a […]
Your website is your organization’s new front door. Think of it as your online curb appeal. It tells people that you’re either open for business or nobody’s home. It tells donors that you’re either worth of their donations or a waste of time. It tells volunteers ‘welcome’ or ‘get lost.’ Yep. It says all that […]
In a recent report published by Achieve and Johnson, Grossnickle and Associates called the Millennial Impact Report, analyzes the involvement and giving patterns of the Millennial generation. For the 2012 Millennial Impact Report, Achieve and Johnson, Grossnickle and Associates (JGA) gathered information from an online survey, focus groups, and a nonprofit professionals survey. For the […]
Do you feel that your social media messages are not being received? Maybe it is the timing of your posts that have more to do with the message that you are sending. Betaworks company Bit.ly has recently released a metrics report on social media timing. The study compares Twitter, Facebook and Tumblr postings based on […]
Return on investment (ROI) in marketing terms is “the contribution attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked.” Basically, what did we get for our spent time and money. So what is the ROI for your social media efforts? How do you value the 50,000 likes on your Facebook […]
Crafting a fundraising plan got a little easier for nonprofits with the help of a Phoenix-based software company’s newest tool. The Fundraising Plan from Heritage Designs is a free tool designed to enable nonprofits to easily create a fundraising plan that will serve as a guide for an organization’s fundraising activities.
Two nonprofits similar in mission and staff size are using donor management software to track donations and fundraising activities. The first organization has a database full of bad data. Donors are not getting receipts; deceased donors are getting appeal letters. Staff members have not been trained and there is no support. They complain that the […]
Buzz words come and go for various reasons. I guess that is why they call them “buzz” words. Popular one minute and gone the next. One buzz word I wish would fly off into the great unknown is the word sustainability as it relates to nonprofits. The rough definition of sustainability is the capacity to […]
Nonprofits are doing a good job keeping up with technological change but still are not satisfied with their current level of information technology, reflected by the survey conducted by the Listening Post Project at the Center for Civil Society Studies at Johns Hopkins University.