The world is using mobile devices for everything: talking, texting, shopping, web browsing, and more. Mobile devices have finally overtaken traditional computer access and now account for more than half of Internet traffic. Nonprofits all over the world are learning how to reach and engage their supporters when they’re on the go – and a […]
About Michael Pearson
Michael Pearson is Vice President Sales and Marketing for Heritage Designs. Previously, Michael worked for United Blood Services in the community relations department, as well as Imaging Systems of Arizona and OpenWorks.
A graduate of Northern Arizona University, he has his bachelor of science in business administration with an emphasis in management. He has also received a Professional Certificate in Nonprofit Management from the Arizona State University Center for Nonprofit Leadership and Management.
Entries by Michael Pearson
Your website is your organization’s new front door. Think of it as your online curb appeal. It tells people that you’re either open for business or nobody’s home. It tells donors that you’re either worth of their donations or a waste of time. It tells volunteers ‘welcome’ or ‘get lost.’ Yep. It says all that […]
Return on investment (ROI) in marketing terms is “the contribution attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked.” Basically, what did we get for our spent time and money. So what is the ROI for your social media efforts? How do you value the 50,000 likes on your Facebook […]
Crafting a fundraising plan got a little easier for nonprofits with the help of a Phoenix-based software company’s newest tool. The Fundraising Plan from Heritage Designs is a free tool designed to enable nonprofits to easily create a fundraising plan that will serve as a guide for an organization’s fundraising activities.
Two nonprofits similar in mission and staff size are using donor management software to track donations and fundraising activities. The first organization has a database full of bad data. Donors are not getting receipts; deceased donors are getting appeal letters. Staff members have not been trained and there is no support. They complain that the […]
Buzz words come and go for various reasons. I guess that is why they call them “buzz” words. Popular one minute and gone the next. One buzz word I wish would fly off into the great unknown is the word sustainability as it relates to nonprofits. The rough definition of sustainability is the capacity to […]
Nonprofits are doing a good job keeping up with technological change but still are not satisfied with their current level of information technology, reflected by the survey conducted by the Listening Post Project at the Center for Civil Society Studies at Johns Hopkins University.
The study, conducted by researchers at the Women’s Philanthropy Institute at the Indiana University Center on Philanthropy, shows that women at every income level give to charity more than men do — and they tend to donate more money on average than their male counterparts.
Organizations that embrace online tools as part of their fundraising strategy often find an overall increase in their donor base. People who otherwise would not have given at all may find the online donation option as a quick and convenient way to show their support.