No matter how great your plan to acquire major gifts is, the person implementing the plan will be paramount to the success of your major gifts program. Working with nonprofits from all over the United States and Canada we tend to see patterns of successful fundraisers. While most are recruited from the nonprofit sector, others […]
About Michael Pearson
Michael Pearson is Vice President Sales and Marketing for Heritage Designs. Previously, Michael worked for United Blood Services in the community relations department, as well as Imaging Systems of Arizona and OpenWorks.
A graduate of Northern Arizona University, he has his bachelor of science in business administration with an emphasis in management. He has also received a Professional Certificate in Nonprofit Management from the Arizona State University Center for Nonprofit Leadership and Management.
Entries by Michael Pearson
No, this is not an article on submarines or a new medical device. Today we are going to discuss the video streaming app Periscope. Periscope is a free live video stream app for iOS and Android developed in 2014. The company was purchased by Twitter in early 2015 and was officially launched in March of […]
I had the wonderful opportunity to spend time with family and friends through various parties and gatherings over the holidays. Inevitably, conversation always leads back to the things we spend the most doing: kids, work, and hobbies. As soon as the conversation starts about my work in fundraising I am always given a quick opinion […]
Generational fundraising is still a hot topic at the conferences I attend. I see numerous articles about Millennials, Baby Boomers and even a growing interest in Generation Z, sometimes called PhilanthroKids, but I often feel that there is a generation that is being omitted from the conversation – Generation X. Here is a bit of […]
As a father of a 3 year old I am constantly teaching my daughter about benefits of sharing. In today’s world of communication, social media is a driving resource for news, knowledge, and entertainment. When I read content online, the best complement to the author is not to comment, but to share it. I quickly […]
Losing track of your constituents, even for a short period of time, translates into lost fundraising opportunities. The problem of inaccurate data is not new, but it is getting worse. A 2015 data benchmarking reporting by Experian Data Quality indicates that 92% of organizations surveyed considered their data to be inaccurate. Additionally, 23% of respondents […]
I am a big fan of Seth Godin. When I have a free moment, I enjoy perusing his blog for insightful marketing and human behavior commentary. A couple of weeks ago he was discussing the idea that people only take important action based off of two concepts: Dreams and Fears.
Let’s talk about an important component to a successful fundraising plan. Direct Mail. Now you might be thinking, isn’t everyone donating online or isn’t it cheaper to just email? While there has been an increase in online donations and email has a lower cost of output, direct mail still drives a majority of the fundraising […]
Every month I see a new article or advertisement touting the new and best methods for raising money. From social media and online apps to direct mail and face-to-face solicitation, the tools for fundraisers are growing and becoming more diverse. However, with more options comes more opportunity to become distracted by the next big thing. […]
Does your nonprofit have a crisis communication plan in place? Recent news of the under cover Planned Parenthood videos or the arrest of longtime spokesman for Subway, we are reminded that all organizations need to have an effective crisis communications plan in place. Does your nonprofit have one? And, more important, when was the plan […]