Next Steps
Author Archives: Michael Pearson
Social Media Metrics
Return on investment (ROI) in marketing terms is “the contribution attributable to marketing (net of marketing spending), divided by the marketing ‘invested’ or risked.” Basically, what did we get for our spent time and money. So what is the ROI … Read More
Posted in Miscellaneous, Technology
Tagged development plan, social media strategy, technology
1 Comment
7 Steps to Follow When Selecting a Donor Database
Two nonprofits similar in mission and staff size are using donor management software to track donations and fundraising activities. The first organization has a database full of bad data. Donors are not getting receipts; deceased donors are getting appeal letters. … Read More
Nonprofits need to think growth
Buzz words come and go for various reasons. I guess that is why they call them “buzz” words. Popular one minute and gone the next. One buzz word I wish would fly off into the great unknown is the word … Read More
Posted in Fundraising, Miscellaneous
Tagged donor, donor retention, fundraising, linkedin, sustainability
2 Comments
The Nonprofit Technology Gap
Nonprofits are doing a good job keeping up with technological change but still are not satisfied with their current level of information technology, reflected by the survey conducted by the Listening Post Project at the Center for Civil Society Studies at Johns Hopkins University. Read More
Study Shows Women Give More to Charity Than Men
The study, conducted by researchers at the Women’s Philanthropy Institute at the Indiana University Center on Philanthropy, shows that women at every income level give to charity more than men do — and they tend to donate more money on average than their male counterparts. Read More
