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By Larry C. Johnson, CFRE Author: The Eight Principles of Sustainable Fundraising.
Being successful in fundraising—even wildly successful—is within the reach of every nonprofit organization. It truly is. As I write this, I can almost hear the sighs of those who work tirelessly with only modest results as well as the intonations of the cynics with their message of the glass-half-full. But it’s true. The key to that success is mastering what I call the “3 P’s”—principle, paradigm and process.
In a recent report published by Achieve and Johnson, Grossnickle and Associates called the Millennial Impact Report, analyzes the involvement and giving patterns of the Millennial generation. For the 2012 Millennial Impact Report, Achieve and Johnson, Grossnickle and Associates (JGA) gathered information from an online survey, focus groups, and a nonprofit professionals survey. For the study, Millennials were defined as anyone ages 20-35.
Welcome to MatchTips! MatchTips, a newsletter from MatchMaker FundRaising Software, provides fundraising tips and technology information to nonprofit organizations.
In this issue of MatchTips we discuss developing social media metrics, the YouTube Nonprofit Program and the release of MatchMaker FundRaising Software Enterprise Edition 2.0. In addition, we provide tips for developing a donor recognition plan and creating accounting policies and procedures.
To launch a successful fundraising program, an organization should have created a number of documents including the Case for Support, Gift Acceptance Policies and Procedures, and a Donor Recognition Policy. The Case explains “why” you are raising money, the Gift Acceptance Policies delineate what constitutes an acceptable gift and under what circumstances your organization will accept the donation, and the Donor Recognition Policy explains how you will express gratitude to the donor.
A couple of weeks ago I read an interesting blog by Seth Godin. Seth Godin has written thirteen books, including Tribes, Small is the New Big, and Purple Cow, that have been translated into more than thirty languages. Every book has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. He is also an entrepreneur. This particular blog talked about lying. It posed the question, why lie?