Writing a Fundraising Plan – Part 2: Reaching Out Into the Community

g Out Into the CommunityA fundraising plan contains the fundraising activities your organization will implement over a set period of time.  These activities will have specific, measurable goals.  The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission.  The fundraising plan is a powerful tool for any nonprofit.

Part 2 of our series on Writing a Fundraising Plan discusses the strategies for reaching out into the community.  There are numerous ways to reach into the community to raise money.  It is important to look at the various avenues and select the ones that best fit your organization.  Not every opportunity will lead you to your organization’s goals.  You need to take into consideration the resources, such as time, money, and people, at your disposal.

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Writing a Fundraising Plan – Part 1: Planning to Plan

Planning to PlanA fundraising plan contains the fundraising activities your organization will implement over a set period of time.  These activities will have specific, measurable goals.  The end result will be a sustainable fundraising program that provides the necessary funds to fulfill the nonprofit organization’s mission.  The fundraising plan is a powerful tool for any nonprofit.

The fundraising plan is, however, the last in a series of documents a nonprofit should have in place in order to successfully raise money.  The additional documents will make the implementation of the fundraising plan more efficient.

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Five Tips for Grant Writing from the Eyes of a Funder

1 Tip Read the RFP or grant guidelines carefully.

If there is not a good fit DO NOT proceed. You may have a fabulous program doing important work, but if it does not match with the funder’s interest you are wasting your time. Not only will the proposal not be funded, but you may annoy the funder to the extent that it will jeopardize funding of another project.

2 TipRead the instructions. Read them again.

Then follow them, even if they seem unreasonable. For instance, if there is a page limit, DO NOT exceed it. Ignoring the requirement may have several consequences. The funder may not consider the proposal at all. Or, reviewers may only read the proposal to the page limit. At best, the reviewer will be annoyed. It is not good to annoy the reviewer.

3 TipBe clear about what you want to achieve with the grant.

The more focused the project, the clearer your proposal narrative will be. It is tempting to be overly optimistic about what you can achieve with a particular grant. DO NOT give in to this temptation.

Un4 Tipderstand the review criteria.

Make sure the proposal reflects the priorities identified in the review criteria.

5 TipThe budget should match the proposal.

This seems obvious, but as the proposal is developed the details change and it is easy to forget to modify the budget. Some reviewers read the budget and budget narrative first. If these sections are not clear, a favorable review is at risk.

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MatchTips – August 2012

Welcome to MatchTips! MatchTips, a newsletter from MatchMaker FundRaising Software, provides fundraising tips and technology information to nonprofit organizations.

MatchTips Fundraising Newsletter

In this issue of MatchTips we discuss the Three P's of Fundraising Success provided by Larry C. Johnson, the best time to release your social media campaign and the impact of the Millennial generation on nonprofits.  In addition, we provide a resource for developing a fundraising plan and creating a backup procedure on your important data.
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Backing Up Your Data is Critical to Your Organization

GillwareMatchMaker FundRaising Software has teamed up with Gillware Online Backup in order to offer you a business grade solution designed to protect your critical data from permanent loss. Data is compressed, encrypted and sent over standard internet connections to a secure SAS 70 data center. The software is designed from the ground up by Gillware engineers who founded one of the best data recovery labs in the world. With remote backup, you don’t have to worry about the common reasons other backup strategies fail, like forgetfulness, storage device failures or local disasters. It’s easy to use; just select which files, folders or file types you want to backup and how often. Gillware’s icon overlays instantly tell you the backup status of any file, and audit reports are available to show you more. Gillware allows you to restore your data anytime, day or night. Your data is never more than a few mouse clicks away!

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The 3 P’s of Fundraising Success

By Larry C. Johnson, CFRE Author: The Eight Principles of Sustainable Fundraising.

The Eight Principles of Sustainable FundraisingBeing successful in fundraising—even wildly successful—is within the reach of every nonprofit organization.  It truly is.  As I write this, I can almost hear the sighs of those who work tirelessly with only modest results as well as the intonations of the cynics with their message of the glass-half-full.  But it’s true.  The key to that success is mastering what I call the “3 P’s”—principle, paradigm and process.

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The Millennial Impact

2012 Millennial Impact ReportIn a recent report published by Achieve and Johnson, Grossnickle and Associates called the Millennial Impact Report, analyzes the involvement and giving patterns of the Millennial generation.  For the 2012 Millennial Impact Report, Achieve and Johnson, Grossnickle and Associates (JGA) gathered information from an online survey, focus groups, and a nonprofit professionals survey. For the study, Millennials were defined as anyone ages 20-35.

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Timing is Everything

Timing in everythingDo you feel that your social media messages are not being received?  Maybe it is the timing of your posts that have more to do with the message that you are sending.  Betaworks company Bit.ly has recently released a metrics report on social media timing.  The study compares Twitter, Facebook and Tumblr postings based on the time of day.  The data collected gives us insite into the optimal times to post on these three social networking sites to maximize click-throughs.  It also points to the times when each social network has the highest overall activity.

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MatchTips – March 2012

Welcome to MatchTips! MatchTips, a newsletter from MatchMaker FundRaising Software, provides fundraising tips and technology information to nonprofit organizations.

MatchTips Fundraising Newsletter

In this issue of MatchTips we discuss developing social media metrics, the YouTube Nonprofit Program and the release of MatchMaker FundRaising Software Enterprise Edition 2.0.  In addition, we provide tips for developing a donor recognition plan and creating accounting policies and procedures.
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Developing a Donor Recognition Policy

Recognition PolicyTo launch a successful fundraising program, an organization should have created a number of documents including the Case for Support, Gift Acceptance Policies and Procedures, and a Donor Recognition Policy.  The Case explains “why” you are raising money, the Gift Acceptance Policies delineate what constitutes an acceptable gift and under what circumstances your organization will accept the donation, and the Donor Recognition Policy explains how you will express gratitude to the donor.

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