The Company

Heritage Designs, an Arizona Limited Liability Company, was formed in 1998 to design, develop and market fundraising/donor management software for nonprofit organizations and to provide the necessary ancillary services. Headquartered in Phoenix, Arizona, Heritage Designs is a privately held company.


To help nonprofits increase their capacity for fundraising.


  • Quality Software Application
  • Supportive, Caring Client Relationships
  • Excellent, Client-Responsive Technical Support & Training
  • Knowledgeable Fundraising Consulting and Training

The Product

MatchMaker FundRaising Software
Software Designed to Cultivate Your Donors

MatchMaker FundRaising Software was designed to enhance the donor cultivation process and help you grow your organization’s fundraising efforts. MatchMaker FundRaising Software is user-friendly, comprehensive, and manages all facets of a fundraising program.

The Management Team

Diana Hoyt

Diana V. Hoyt is president of Heritage Designs. She designed and markets MatchMaker FundRaising Software. In addition, Diana provides fundraising consulting services and training to nonprofits. Diana has more than thirty years of professional and volunteer fundraising experience. She created five nonprofit development offices in the Greater Phoenix area and has been involved in almost every facet of the development process.

Diana has served on the Association of Fundraising Professionals Greater Arizona Chapter board for seven years and is a past president of the chapter. She has served as both a mentor for and on the faculty of the chapter's Professional Mentoring Program. Diana was the 2004 recipient of the AFP Greater Arizona Chapter's Fundraising Executive of the Year Award.

Diana holds a bachelors degree from Kansas University and a masters degree from Arizona State University. Prior to her involvement in fundraising and fundraising software, she taught high school and junior high mathematics in Arizona, Missouri and Germany.

Lisa Viggiano

Lisa Viggiano, a long-time Arizona resident, started her career in the nonprofit sector in 1990 when she joined the staff of the Arizona Cactus-Pine Girl Scout Council. She worked in numerous capacities at the Girl Scouts including sales clerk, data entry clerk, senior council registrar and then fund development administrative assistant. In 1997, she left the Girl Scouts to work at the Arizona Science Center as development associate. She was later promoted to membership assistant manager.

Lisa is Vice President Client Services and has been with Heritage Designs since 1999. Her responsibilities include client data conversion, technical support for MatchMaker FundRaising Software, software upgrade development and testing.

Lisa also serves as Heritage Designs' representative to Executive Women International (EWI) where she has held the following positions: directory chair, secretary, programs director, publications director, treasurer, vice president/president elect, and president.

Michael Pearson

Michael Pearson, a native of Arizona, is Vice President Sales and Marketing. He brings with him more than ten years of sales experience in both nonprofit and corporate settings. Michael is responsible for product sales, cultivating business leads, meeting with prospective clients, and representing the company at trade shows and other industry events.

Previously, Michael worked for United Blood Services in the community relations department, as well as Imaging Systems of AZ and OpenWorks.

A graduate of Northern Arizona University, he has his bachelor of science in business administration with an emphasis in management. He has also received a Professional Certificate in Nonprofit Management from the Arizona State University Center for Nonprofit Leadership and Management.

Elon Flegenheimer

Elon M. Flegenheimer, an Arizona native, began his career as an intern with Arthur Andersen and then joined PricewaterhouseCoopers consulting with clients in the United Sates and Ireland. He has worked in the insurance claims processing industry, in automotive usage based insurance, and as an independent consultant. As a consultant, developer, and software architect, he has experience developing and designing software, managing teams, managing projects, and designing an information security management system.

Elon is Chief Technology Officer and is responsible for the development and technical direction of Heritage’s web application. He has worked with a wide-variety of technologies and led development teams bringing projects in on time and on budget.

Elon is a graduate of the University of Arizona with a BSBA in Management Information Systems and Entrepreneurship.